Our Story
AURA is an Egyptian brand that provides high-quality air conditioners. Our primary goal is to offer the best products and services to our customers through a professional team of creative, intelligent, and innovative minds.
But our story didn’t start today… AURA has a history worth telling!
We’ve been with you on this journey for many years. El Teriak Group was established in 1975 and provided an unprecedented service in Egypt at the time by supplying major car manufacturers with original equipment and spare parts for automotive air conditioners.
Over the past decades, the group expanded to include six specialized factories producing air conditioners, paints, plastics, and metal forming.
After our extensive experience in delivering car air conditioners that made driving in Egypt a pleasure, it was time to offer you our modern home and office air conditioners that ensure the same level of comfort and provide a refreshing atmosphere for relaxation and enjoyment.
WHO ARE WITH US
Our Amazing Clients
What We Believe
Everyone dreams of owning a high-quality air conditioner at an affordable price, and at AURA, we turn this dream into reality! We provide a fantastic range of air conditioners with global-quality manufacturing at the best price.
And that’s not all! We also believe you deserve a professional and seamless after-sales service, which we ensure and more!
OUR MISSION
Our mission at AURA is to provide modern air conditioners with global components at competitive prices. With deep industry expertise since 1975, we go beyond just selling air conditioners—we guarantee a satisfying after-sales service that meets all expectations. Our goal is for AURA to become the leading air conditioning brand, present in every home, offering durable and reliable products we can be proud of.
OUR VISION
At AURA, we rely on continuous innovation and creativity, always seeking new opportunities to revolutionize the air conditioning industry in Egypt and worldwide. Decades ago, our parent company supplied essential automotive air conditioning equipment and spare parts to top car manufacturers in Egypt. Today, we continue this journey, offering home air conditioners with global components at the best market prices.
Expertise
Founded in 1975, **El Teriak Group** revolutionized the Egyptian market with locally manufactured car air conditioners meeting international standards. Our superior quality led to partnerships with **top global manufacturers** and recognition from **General Motors, Toyota, and Nissan**. Expanding into six specialized factories, we now introduce **AURA Air Conditioners**, continuing our legacy of innovation.